The recently concluded football world cup throws open an interesting analogy for business enterprises as they envisage similar challenges as encountered by the teams in
There is a strong school of thought that “Effective Marketing Communication” made all the difference in this recent concluded elections. The way BJP has managed its strategy
Many B2B businesses are of the opinion that Marketing does not contribute to the success of B2B companies as much as it could compared to B2C
” Luxury carmakers like BMW, Audi plan more ‘Made in India’ products in sub-Rs 25-lakh category “ An aspirational brand means a large segment of its exposure
Credence Strategic Marketing Process Outsourcing is a first generation entrepreneurial venture with the primary objective of providing marketing related value to customer organization of varied sizes. In today’s changing business environment, sustainable business require greater focus on a firm’s Strategy & Marketing.